Digital experience optimization
Cross-functional stake =
multiple gains
While digital experience concerns all the stakeholders in any web project, optimizing it brings benefits at many levels.
#Business growth
Conversions, SEO, traffic or branding: here’s an overview of the main areas impacted by digital experience optimization.
Increase your conversion rates
Improving your users' digital experience and satisfaction levels leads to higher levels of engagement, and therefore higher conversion rates (whatever those conversions may be). This significant correlation has been proved by numerous case studies. Among appYuser customers, the average increase achieved reaches 16%.
Enhance User Experience
Web page loading speed is an essential component of the user experience. appYuser measures the loading times actually experienced by your visitors and then calculates from this data the appYdex, an index revealing their level of satisfaction (or frustration). This makes it a valuable tool for measuring and improving UX. The average increase in appYdex recorded by appYuser customers is 0.2 points.
Grow your brand image
Your brand image also needs to be preserved and nurtured online, in the eyes of your website visitors! With appYuser, you can check that you're offering them a great digital experience, while minimizing the number of frustrating visits. On average, our customer satisfaction index increases by 0.2 points.
Monitor/improve SLA compliance
Compliance with your service commitments requires precise metrics selected for their relevance. When it comes to digital experience and web performance, appYuser is one of the only platforms on the market to provide everything you need (field data and monitoring tools) to control, secure and improve compliance with your SLAs.
Optimize your SEO
Core Web Vitals, UX indicators, Google bots speed to crawl your pages... appYuser monitors all these factors in the field, giving you the keys improve significantly your SEO performance.
Boost your analytics (traffic, bounce rate, etc.)
By improving your website's digital experience with appYuser, many other dimensions of your analytics are positively impacted: increased number of visits and page views per visit, lower bounce rate, etc.
Customers experiences
"Our audience has grown way more than expected: +65% in two years! As for conversions, they have multiplied by 2 or 3. While we're not an ecommerce site, we did record a lot of catalog downloads and other CTAs.
On mobile, we've gained an additional 20% audience in two years, and we feel there's a need to focus on this, as we're also seeing higher conversion rates on mobile."
"We were looking for a tool that would enable us to quantify and understand the performance of our websites from a real user experience point of view.
appYuser complements our existing monitoring tools. Satisfaction monitoring enables us to assess the impact of technical evolutions deployed on our sites. appYuser translates into a simple indicator, easy to communicate internally and to track in a dashboard, a real view of our users' experience."
#Technology #Environnement
In addition to business performance, using the appYuser solution also brings other benefits…
Monitor & Reduce your environmental footprint
appYuser is currently the only platform that enables you to monitor technical, UX and environmental performance simultaneously. Thanks to exhaustive indicators in line with the latest European standards (PEF), our solution enables you to improve your website's environmental footprint, contribute to your CSR commitments and, at the same time, arbitrate these evolutions against your business performance.
Cut crisis resolution times
Thanks to its web performance monitoring features, its alert system and diagnostic tools, appYuser can dramatically reduce crisis resolution times. On average, these are divided by 7 for appYuser customers.
Incentivize & challenge your service providers
With its ultra-relevant (and field-measured) indicators for digital experience and environmental footprint, appYuser provides you with new tools for setting objectives for your technical service providers, and monitoring their compliance from the very start of production.
Improve Web Performance
appYuser's analysis and diagnostic features enable you to quickly identify areas for improvement in your web performance... The benefits are both business and technical: better risk management and anticipation, more reliable production start-ups, optimized infrastructure costs, etc.
Measuring the impact of technical developments
Thanks to its indicators for measuring the digital experience and user satisfaction, appYuser enables you to measure the impact of your technical upgrades in real time (and in the field), to see how they have improved or, to take a step backwards following a release that degraded the digital experience.
Reduce your performance monitoring costs
Let appYuser take care of your performance! Our 24-hour monitoring of your digital experience, combined with our alerting system, frees up your teams to monitor your technical performance.
Moreover, the ease of use of our platform means you don't need to call on expert support.
Customers Experiences
We were experiencing problems with our customer portal. Our business teams and webmasters were aware of this, but had difficulty measuring it. First appYuser enabled us to measure our customers' real satisfaction levels and target priority areas for improvement. Today, we're still working on them, but we've rapidly improved the most critical connections for our customers.
We were looking for tools and methods to be more responsive and efficient in the case of a "performance" crisis.
With appYuser, we and our suppliers are able to monitor performance and the satisfaction of our web users. In the case of regression, we are alerted and can target problems very quickly.
In just 30 minutes, discover what the appYuser solution can do for you.